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These ads were created in-camera, with all copy and logos placed into the actual jellyfish tanks. Thanks to the talent: you guys nailed the choreography.
CUFF works year-round to present films and events that wouldn’t otherwise be seen in Calgary: new and obscure genre films, local low-budget productions, and unexpected documentaries. I’m a huge fan (and a former board member).
Other fans include Applied Arts, Coupe, and Marketing, who awarded it gold for single poster, and silver for the series.
Illustration by byronegg.com
Animation for Taxi showreel.
The first two spots follow a format defined earlier in the campaign. The third is a pre-prequel to the Planet of the Apes. True fact.
As the Ted Leo song says, "Believe in the buzzing of bees around me and we'll get on." Guitar amps buzz too. Mr. Leo called this poster "bee-yoo-tiful."
Communication Arts, Applied Arts, Coupe and the Anvil Awards liked it too.
Danny is a fictional TELUS installer featured in TV spots and demonstration videos. Here Danny shows that demo videos don't have to be predictable.
See the rich media unit here.
The brief was the tagline.
Really. It was that simple.
Not so simple: art directing in a speedo.
Diving and photography by Phillip Jarmain.
A spring break exhibit that teaches kids about the birds and bees of frogs and fish. An audio version of each story was produced. Fun fact: clown fish lay their eggs on QR codes. Science!
To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. A video of the event was distributed online that same night.
Roth & Ramberg were hosting a party to launch their annual self-promo calendar. This year, it was Newfoundland. A fresh cod and a few bottles of rum were flown in for this video's production. Lard tunderin' that's authenticity, b'y.
Playing off the popular Vagina Monologues, this one-woman play explores the original play's impact, or lack of, as even Oprah still wasn't using the V-word.
Done with Roth & Ramberg, this made the PDN and Applied Arts photo annuals.
The Calgary Cultural District asked for a new identity. We decided they needed a representative.
Side note: have you ever seen a baby pigeon? Do they exist?
We used a familiar visual style to tell business travellers the reasons they should fly with WestJet. Client satisfaction and brand awareness were off the charts.
